It’s RE-BRANDING Time, kids!
You know how you get so used to your surroundings, you don’t notice the paint peeling or the frayed sofa-cushion covers or the out-of-style posters on the wall? Well, it’s the same with a blog. No, it isn’t; that’s just INTRO-bullshit spewed out by a mind rotted from years of writing lame, formulaic MAD-article INTROs. What I’m getting at is, it suddenly occured to me that the previous Title and Sub-heading of this blog (“They call me Snichael…MAD’s Most Ostracized Writer“) was desperately in need of a change! Why? Because when I started this blog a year and a half ago, MAD was “merely” on a downward trend, and my claim to being “Most-Ostracized” was a gag response to the comical/paranoid reaction of the MAD editors to my going online and “off the reservation”. But now EVERYONE associated with MAD is REALLY “ostracized” — all the regular UGOI Writers & Artists (who now have 2/3 fewer MAD issues to sell into; fewer pages per issue; and 40% lower page-rates than a couple years ago); the Editors (forced by DC overlords to write most of the issues themselves, in ever-shrinking offices, while relaying an ever-shifting line of BS to the UGOI); and of course the Readers (obviously)…did I leave anyone out?
So, don’t think of me as “MAD’s Most Ostracized Writer” anymore. Just call me “First Rat Off the Sinking Ship,” thank you.
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